Lively has a new home.
Wacoal International Corp., parent company to women’s intimates apparel company Wacoal America, has agreed to acquire Lively, the online lingerie start-up founded by Victoria’s Secret alum Michelle Cordeiro Grant, for $85 million. MMG Advisors Inc. advised Wacoal on the deal, which also includes another $20 million to $55 million dollars in payouts based on performance achievements.