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Refinery 29: Forever 21 Is Expanding Its Lower-Priced Stores

Back in 2014, Forever21 introduced a new retail-only brand called F21 Red, which was created to stock exclusively pieces in the "entry-level category price points" of its inventory, according to founder and CEO Don Chang. This offshoot lowered the range of an already notoriously cheap fast-fashion company even more: Prices start at $1.90 for camis, $3.90 for T-shirts, $5.90 for tank tops, and $7.90 for denim.

Matt Kaden2017