In part one of this series, we laid out the case for financing the growth of your small fashion business by taking on a strategic partner who’s already established within the industry. To put that in context, it’s difficult for young businesses to secure financing to grow their businesses. Private equity is not generally an option as PE firms usually come in when the company is more established.
The right strategic match can provide multiple skill sets, in addition to capital, to help a younger company reach the next level. In this article, we’ll talk about what you can give up without diluting your brand’s core values, and when to walk away.