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Jul 31 2019  |  Press Releases

Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy

Lively has a new home. Wacoal International Corp., parent company to women’s intimates apparel company Wacoal America, has agreed to acquire Lively, the online lingerie start-up founded by Victoria’s Secret alum Michelle Cordeiro Grant, for $85 million. MMG Advisors Inc. advised Wacoal on the deal, which also includes another $20 million to $55 million dollars in payouts based on performance achievements.

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