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Feb 21 2017  |  Articles/White Papers

WWD: Think Tank: Fashion Disruptors Need to Think Like a Thoroughbred, Not a Unicorn

There’s a better modus operandi for ensuring the success of direct-to-consumer brands and related fashion tech companies born digital.

Having strategically advised companies in this “new economy” and with a deep expertise in the traditional fashion industry, I’m proposing a new paradigm where smart “disruptors” strategically align with “disrupted” wholesalers/importers earlier in their business life cycles. These new disruptors will be better positioned for the long-term by being acquired by, or joint venturing with, more traditional strategic players sooner rather than later.

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